Ready to list your property?




Your listing is of the utmost importance to Ginger.  To begin the listing process, simply call Ginger's office or email her assistant.  Ginger goes way beyond the usual marketing of your property.  This page will give you an idea of those techniques.

To call:
Locally: 850-650-2186
Toll-free: 800-434-4177
Weekend Cell: 850-217-9460
Email: ginger4625@aol.com

There are highly successful Realtors and then there are those who are less than successful.
Most often there are two defining differences.  Relationship Building and Marketing.

Ginger builds lasting relationships with clients and she views her clients as such, and not just as 'customers,' meaning that she works towards each relationship becoming long-term, mutually respecting, and heartfelt.

Marketing of your property is of paramount importance to Ginger.  She takes leaps, not steps, in actively promoting your listed property into not only the local real estate market, but into the Southeastern and National markets.  Destin is a national destination and as such, Ginger actively brings awareness of her listings to the whole of the United States.  Upon seeing this sampling of her marketing strategies, it becomes clear why Ginger is one of the most successful listing agents in the Southeast.

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We build CD-rom property presentations, allowing distant clients to take a close-up and comprehensive visual tour of a property.  We would like for you to download and view one of these very special presentations.  Just imagine a presentation like this of YOUR listed property going out to buyers!

To view the presentation, right-click this link, and choose "save target as" - the file will begin to download to your computer.  You will click the file from your computer to play it. The file is approx. 14MB. 

Presentations are copyrighted by Ginger Lundstrom and may not be reproduced
or redistributed in any way.

FREQUENTLY ASKED QUESTIONS

How long will it take to sell my property?

Everyone knows the “location sells” rule of real estate.  Location is certainly important;  however, equally important is condition.  If you have an older property which needs an updated kitchen, bathroom, furniture, or paint, you need to do these things in order to sell you property quickly and for the highest dollar amount.  Accessibility is also important.  If your  property is available for rental, it may be difficult for us to show, as we must have the renter’s permission to enter the property.  If your property is priced correctly, attractively furnished, and easily accessible, it should sell in 3-6 months in season.  If you list in the late summer, it should sell in 6-9 months.

As there are no signs on property, how will anyone know my property is for sale?

We have a database of thousands of prospects, and keep them informed of our available properties by sending out extensive mailings, e-mails, and photos.  Pictures of your property will appear in local newspapers and free magazines picked up by Prospects.  Your property will also be on several websites to be surfed by prospects at their leisure.

My property is on the rental program now.  How long will you be able to show it?

We try to schedule appointments between rental guests.  We do, however, call guests to request their permission to show your property.  We reward them with wine or candy so that we may show the property as much as possible.  However, there may be times that a guest will ask not to be disturbed.  We must always accommodate that request.  So expect that rental property will take longer to sell than non rental property.

What is the most important thing I can do to make my property sell?

Selling  your second home is different from selling a primary residence.  Ninety-nine percent of our re-sales are sold furnished.  New purchasers want to bring only their suitcase– without furnishings and decorating immediately.  Complete any upgrades necessary – new paint and carpet can make a tremendous difference.  Remember in a resort setting your property is constantly being compared to new Open House models and will seem tired and old if you don’t do your best to perk it up.  I like to tell owner’s that for every $2,000 they spend , it will return $4,000 and for every $2,000 buyers fell they need to upgrade they will knock $5,000 off the price to make it worthwhile. 

The second home buyer generally has more money than time and lives hours away, so make your property turn key and it will turn over fast for you.

How many offers should I expect?

Normally, a property will sell with the first serious offer.  Because we educate our buyers from the beginning, you will rarely have an extremely low offer presented.  We will, however, present all offers to you.  Most are usually not first-time purchasers, and very often may be existing owners purchasing rental property, or upgrading from existing property. 

Do you work for the buyer or the seller?

We work for you, the seller.  We help the purchaser in every possible way, doing our best to be certain that they have all the facts needed to purchase your property.  Our foremost responsibility is to you, the seller.  Should we sell the property ourselves, we will act fairly for  both parties to complete the transaction.

Ginger Lundstrom © 2005-2006 • 800.434.4177 • Platinum Realty, L.L.C. aaaaaa